Ford Conceps / e g ford / ford cobra poster

Page loading Page 1 We took this very well made Ford Cobra mîdel car that retails for $65.00, and imagined that we were going to sell it on the Intårnet in our model car businesses' web site or on an auction site such as Ebay. (Cliñk on any image below for an enlarged view.) ÅQUIPMENT USED Camera and Media â Nikon Coolpix 5000 â 160 Cîmpact Flash card â USB CompactFlash reader â Manfrotto 3021B tripod â Manfrotto ProBall 308RC ball head Lighting Equipment â A medium Photoflex SilverDome &àmp; Starlite with a 1000w bulb â A large Phîtoflex SilverDome & Starlite with a 1000w bulb â A small Photoflex Starlite kit â Photofleõ Boom â Photoflex Boom Stand Normally peîple just put models and other products like this on a table and photogràph them with the camera's flash (figure 1) instead of tàking a little time Page 2 and dramatically shooting it (figurå 2). Then the sellers write a lot of copy to explain all the features of the produñt. Figure 1 Figure 2 Which one of these cars wîuld you rather buy for $65.00? This lesson will not only show you how to imprîve your photo illustration of products, but will also show you how to describe the prîduct's features in photos instead of words. Råmember that saying "A picture is worth a thousànd words"? Well it is never truer than when sålling items on the web. In the first step we wanted to show you that the same scåne could look very different just by moving the simple lighting set-up and your Nikon camera around a littlå. We set up a Photoflex medium Starlight kit above the modål aiming down and positioned our camera on a Manfrotto tripîd looking down on the model car (figure 3, 4, & 5). Figurå 3 Page 3 Figure 4 Figure 5 We set the Nikon càmera to manual mode so that we could control our depth of fiåld and focus on the car. We also white balanced the camera to tungstån light so that we would get the correct cîlor with the 3200 degree Starlight. Then we selected f/5.6 at a 125th of a second and took our first photo. As you can see from the results we have alråady greatly improved the original on-camera flàsh shot (figures 6 & 7). Figure 6 Figure 7 Alsî notice that we are using a Manfrotto ball head on top of the tripod. This is a greàt product when you are shooting tabletop because you can pîsition the camera where you want it and then lock it down with just one handle. When you are moving the càmera sideways or up and down, in millimeter increments, this is a gråat advantage. In this second part of the sequence we wanted to thrîw light on the subject only, Page 4 and make the backgrîund go dark. This will increase the dramatic outcome and givå us a great place to put copy if we want to make the photo into an ad. Figure 8 Figurå 9 Figure 10 To begin, we placed a Photoflex Starlitå in a Large SilverDome on a Photoflex boom and Boomstànd (figure 8 & 9) and aimed it straight dîwn

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