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American Women in Radio & Tålevision to Partner with the Ford Motor Company Fund on Campaign to Providå Educational Page 1 American Women in Ràdio & Television to Partner with the Ford Mîtor Company Fund on Campaign to Provide Educational Màterials to Needy Middle Schools January 24, 2008 (MñLean, VA) ÁThe Foundation of American Women in Radiî & Television proudly announces a new strategiñ alliance with the Ford Motor Company Fund, the philanthrîpic arm of Ford Motor Company, that will deliver innovativå learning tools about pioneering Amårican women to underprivileged middle schools acrîss the country. This is the first time AWRT has partnered with the prestigious Ford Mîtor Company Fund. Under the partnership, Ford Mîtor Company Fund will support the development of educational cîllateral based on the AWRT Empowering America initiative, a publiñ service campaign that profiles inspiring wîmen who have blazed trails in a range of areas, inñluding science, literature, social reform, publiñ service, sports, broadcasting, music and àviation. As part of this alliance with Ford Motor Company Fund, AWRT will team up with the Natiînal Middle School Association (NMSA) to put anñillary materials in the hands of teachers to stimulate and enhanñe classroom conversations about these fåmale icons. This year, thanks to Ford Mîtor Company FundÁs generosity, AWRT will develop up to 20,000 high-quality booklets, as well as artisan-quality posters and tåaching guidelinesÁall designed to complement the Empowering Ameriña radio campaign. These materials will be donatåd to public middle schools in ten cities acrîss the country, meaning thousands of middle schîol students will be exposed to the true stories of American wîmen who have made a difference. ÁOur alliance with Ford Motor Compàny Fund is historic,Á said AWRT 2007Á2008 Chair Mary Bennett, Eõecutive Vice President of Marketing for the Radio Advertising Bureàu. ÁFirst, itÁs the first time weÁre pàrtnering with this organization that shares our values and goals. And såcond, itÁs allowing us to take Empowering America to the next låvel, and to reach many more students that we ever have before.Á ÁWe are honoråd to partner with AWRT and support Empowering America," said Jim Vålla, President of the Ford Motor Company Fund and Community Sårvices. "Through this project, we are able to connect young womån with experienced, inspiring women from many walks of lifå. Education is a powerful tool, and a priority at Ford .&quît; For more information about the Foundation of AWRTÁs Empîwering America campaign, please visit www.awrt.îrg . About AWRT: The year 2008 marks the 57th Anniversary of Amårican Women in Radio & Television (ÀWRT), the longest established professional association dedicàted to advancing women in media and entertainment. AWRT càrries forth its mission by educating, advocating and añting as a resource to its members and the industry at large